Dive Brief: Retailers’ ad spend dropped 9% for the four weeks ended Nov. 27 compared with the same period a year ago, according to Kantar Media.Ad expenditures totaled $1.2 billion for the period.

Another difference this holiday season will be ad messaging. Cindy Riccio, President & Founder, CRC, Inc. says, “The 2020 holiday season can’t be business as usual.

If you were waiting for the tissue-worthy Christmas commercial from Publix this holiday season, you’re going to have to wait — another year or two.. There is a new ad, though. It’s just not ...

The holiday season is just around the corner, and with it comes one of the most hectic times for businesses. All eyes are on you now, and you have to keep your head above water. Running a ...

SAN FRANCISCO (AP) — Google's digital ad sales continued to grow at a healthy clip during the holiday season, but that wasn't enough to offset investors' worries about whether its big bet on ...

Pinterest's fourth-quarter revenue forecast failed to impress investors looking for a boost from the upcoming holiday shopping season, at a time when bigger online ad sellers largely outperformed ...

Heartwarming ads that touched on themes of family and generosity were among the most effective holiday ads this year, according to data from ad research firm Ace Metrix. Ace Metrix tested 377 ...

Every holiday season for the past 31 years, the Hershey Co. has aired its iconic ad that reimagines Hershey's Kisses as bells playing the tune "We Wish You a Merry Christmas." This year, the ...

The holiday season is upon us, so it’s time to fill your home with festive, elegant decor, whether you’re hosting a holiday fête for friends and family or simply looking for a bit of holiday ...

Retailers’ ad spend dropped 9% for the four weeks ended Nov. 27 compared with the same period a year ago, according to Kantar Media. Ad expenditures totaled $1.2 billion for the period. Best Buy spent ...