NBA champion Jaylen Brown shares his mindset for peak performance, how mental wellbeing shapes his game, and the inspiration behind launching his brand, 741.

"It's time to create more value for everyone involved, from athletes to consumers to employees and the communities that support them.” The post Jaylen Brown turned down $50 million in endorsements to launch his own performance brand appeared first on Boston.

That sort of leap is not very common, and Brown appeared close to being done growing his game to the untrained eye. But as we all know, he was often the Celtics' best player on Boston's way to hanging Banner 18 this summer.