The court of public opinion is always a reliable system for determining how good a product is, and Amazon ’s reviewer-powered star rating system is a prime example. Speaking of prime, many of the retailer’s highest-rated items are on sale for Prime Day.

Amazon is hosting its annual Prime Day event, but for 2025, it is 4 days long (rather than 2). We're rounding up all of the best deals of the event so far and updating this article live with the cream of the crop.

A look at the best Prime Day deals available for your kids, or for the children of family and friends, that can be a big help to parents.

Keep reading and pick up one of these secretly must-have items and enjoy serious deals while they are still hot. Prices change quickly on Prime Day, so keep checking back to see the latest updates. Make sure to sign up for an Amazon Prime account to get the best deals.

The latest model of the Amazon Kindle is down to just $84.99 in the Prime Day sale, equaling its November 2024 deal price.

Amazon's annual sale is predicted to drive $23.8 billion in online spending across U.S. e-commerce retailers, as other businesses run their own competing sales alongside the popular shopping event.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish.

John Legend’s Loved01 skincare is on sale for Amazon Prime Day. The Brightening Serum, which he always travels with, the Hand Care Duo that made it on Oprah’s Favorite Things ;ist, and more are 20 percent off.