The virtual sneaker and fashion brand RTFKT will wind down its operations by January 2025 as Nike restructures under new CEO Elliott Hill. However, despite the closure, the brand’s Ethereum ...

RTFKT, the Web3 sneaker brand that Nike acquired in 2021, will wind down operations by the end of January 2025, transitioning into an archived site to showcase the designs created for the platform.

RTFKT—pronounced “artifact”—was started by Steven Vasilev, Benoit Pagotto, and Chris Le around the start of the pandemic in 2020. A year later, the creator of avatars, online collectibles ...

NIKE is shutting down its digital sneaker division RTFKT as the world’s largest athletic-wear company realigns priorities under a new chief executive officer. “Today, we are announcing the plan to ...

Nike attempted to capitalize on this movement through the acquisition of virtual sneaker company RTFKT. Direct-to-consumer: In recent years, Nike has also made meaningful changes to its ...

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Meanwhile, RTFKT – bespoke shoemaker to the metaverse – designs limited edition NFT sneakers that can be worn in virtual worlds and has already posted millions of dollars in sales. With such ...

RTFKT, the digital creator of virtual sneakers that Nike Inc. acquired in 2021, revealed Monday that it will shut down operations. The platform shared in a post on X that it will wind down its ...