Sony has entered the chat! OK, for starters: Amazon's big red sign says it's 33% off but per our trackers, the TV usually sits at $1298. With a discount dropping it to $998, you'll score $300 off which is really a 23% discount.

Because Walmart likes to release its most jaw-dropping TV deals as a handful of pre-meditated doorbusters, more shoppers will be waiting in the wings for the clock to strike a certain time (rather than calmly perusing several pages of TV deals) — which means TVs selling out is more likely and time is of the essence.