Today, I’m going to share an idea with you that can help build your business in 2025 with confidence. It's something I've ...

Too many business owners, and sales/marketing directors (who should know better) make decisions based on data. That's a BAD ...

Your prospects form their initial impressions of you and your business, in seconds. Here's how to create an impression that ...

Today, I’m going to share an extremely powerful marketing tip with you. It’s something that the vast majority of your competitors either won’t be doing correctly or won’t be doing at all. Get it right ...

When I started out in sales and marketing, it was all about closing the sale. In fact, good salespeople were often referred to as good closers. Decades later, I still see sales recruiters asking for ...

Hannah has almost 2000 newsletter subscribers. Her open rates are always over 80%. And yet in 5 years, she’s attracted just 4 paying clients directly from her newsletter readership. She asked me what ...

The word ‘solutions‘ is one of the most damaging in marketing. Here’s why. Plus, how to stop it from losing you a fortune in lost sales. I need to stat with a quick question: What is the main reason ...

Context is a critical aspect of writing and one of the key limitations of AI generated content. Writing is a complex form of communication that requires not only the ability to use language, but also ...

Hannah has almost 2000 newsletter subscribers. Her open rates are always over 80%. And yet in 5 years, she’s attracted just 4 paying clients directly from her newsletter readership. She asked me what ...