Discover how AI is transforming B2B marketing recruitment: boosting sourcing and reducing bias. But human judgment remains ...

Want to find out the top demand generation agencies in the US? Check out our blog showcasing the best including Marketbridge ...

Download our free guide to becoming a commercial B2B marketer. Learn the skills, strategies, and competencies you need to ...

Want insights to a digital-first buying journey? Check out our blog on AI which outlines some key tips from a sales ...

As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth ...

The Institute of Direct Marketing (IDM) has presented a new brand identity. This is part of a two-year change programme the association is undertaking. The move comes as the association aims to ...

Discover how AI-powered social selling boosts engagement, personalizes outreach and aligns sales with the modern buyer’s journey.

When we looked at the overall agency landscape, we saw an increase in US gross income by 25.9% from $13.5 million last year to $17 million in the most recently closed financial year. And out of the 29 ...

So what about high-value B2B products? We know that a B2B purchase is more complex than a B2C one. The time-to-purchase tends to be much slower and there are usually multiple decision-makers involved.

Today’s buyers are informed and empowered, often making up to 81% of their purchasing decision before ever engaging with a salesperson. This monumental shift isn’t just about the availability of ...

Complete the form to instantly download all three. Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, ...