Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting ...

The department store chain said that the all-equity merger brings its banner and various exclusive private brands under the ...

The company partnered with Usablenet to execute the mobile effort. Aeropostale’s Roosevelt Field locaton will feature fitting rooms, which are equipped with iPads and help the company better ...