Amazon first opened its virtual doors with a very functional logo that was a far cry from the sleek, ubiquitous design we ...

Andy Jassy, President and CEO, Amazon, said in a letter to employees: "As we roll out more Generative AI and agents, it should change the way our work is done. We will need fewer people doing some of ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

Amazon was founded in 1994 and is one of the biggest companies in the world with an instantly recognisable logo. But some people are only just spotting the "subliminal" message "hidden" in it ...

LOGO.com's president, Richard Lau, a guru in logo creation and marketing strategies, explained: "Businesses cannot overlook the value a great logo holds; they are the connection between a company ...