Amazon Prime Video India will introduce limited advertisements in movies and TV shows from June 17, 2025, while also offering an ad-free premium option. This move aligns with the growing AVOD trend in the price-sensitive Indian market,

The tech giant says that Prime Video's main offering has added 15 million customers since its last update. Amazon says that Prime Video continues to reach new users in the U.S., as it prepares to roll out new ad tech in connection to its 2025 upfront presentation later today.

Amazon on Monday said its Prime Video streaming service with ads reaches more than 130 million U.S. customers monthly on average, an increase of 15 million people from 2024.