OpenAI CEO Sam Altman says AI use splits by generation, from a search tool for Boomers to a life assistant for Gen Z.

Students call it hypocritical. A senior at Northeastern University demanded her tuition back. But instructors say generative ...

In AI-driven search, retrieval beats ranking. Clarity, structure, and language alignment now decide if your content gets seen ...

BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, released new research ...

Shares of Alphabet (GOOGL) dipped on the next trading day following the comments. Chris Versace, a Wall Street veteran who ...

The most important AI tool marketers have never heard of Opinions expressed in this article are those of the sponsor. Search ...

History says the stock market may not perform as well over the next decade. Like most things in life, investing has some ...

Apple’s plan to introduce AI-powered search options on its Safari browser poses a major challenge to Google, whose lucrative ...

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Alphabet's stock is down nearly 20% YTD, due to macro headwinds and AI disruption fears. Click here to find out why GOOG ...

AI chatbot companions may not be real, but the feelings users form for them are. Some scientists worry about long-term ...

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts ...