At a media event this month, four-time NBA champion Stephen Curry teased several areas of opportunity for his Under Armour-backed imprint, such as golf and the addition of more athletes to his roster.

The first look at Sacramento Kings star De'Aaron Fox's signature shoe has been unveiled three weeks before they drop on Dec.

The wait is over for Golden State Warriors fans and sneaker heads! The Curry 12 ‘Dub Nation’ and Curry 6 FloTro ‘The City’ ...

After setting a Sacramento Kings franchise scoring record with his career-high 60-point game on Friday, De’Aaron Fox is ...

The official release date and first colorway for the Curry Brand De'Aaron Fox signature shoe, the "Fox 1" has been revealed.

Curry Brand has officially unveiled the Fox 1, a signature sneaker that captures the electrifying speed and unique style of ...

Black Friday is less than 48 hours, but Curry Brand and Under Armour are already in the giving spirit for the holiday season. Earlier today, Golden State Warriors guard Stephen Curry's signature ...

Golden State Warriors star Stephen Curry shared his reaction to the Curry Brand’s first-ever collegiate superstar’s defensive play. On Monday, Curry reposted South Carolina women’s ...

I cover the intersection of sports and money. Curry becomes the first personality to leverage the PressPlay platform in an effort to grow his brand outside of the United States. The current focus ...

The Curry 12 'Dub Nation' ($140) is a fresh take on Stephen's latest signature shoe, drawing on the Warriors' core colors for inspiration. With a sleek black upper, the 'Dub Nation' serves up a ...