The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...

The confectionary giant is planning a frenetic Super Bowl spot to promote its Peanut Butter Cup Chocolate Lava Big Cup candies.

Andrew Lipstein lives a double life. In one, he’s a novelist whose books often reflect on contracts of power and the ways people fall prey to their own insecurities. In another, he’s a tech guy.

This week, brands lean into bold storytelling and nostalgic nods as Netflix transforms an office meeting into a high-octane odyssey and Hellmann’s pays homage to When Harry Met Sally. Meanwhile, ...