Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

One of the most important measures for companies when changing the name of a brand is that customers and consumers associate the old name of the brand with the new one, a movement ...

At the Warner Bros. Discovery Upfront presentation in New York today, it was announced that Max will be returning to HBO Max in coming months.

Minor Hotels CEO Dillip Rajakarier details how luxury, direct bookings, and owner-led operations are driving growth and ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

Warner Bros. Discovery (WBD) has a packed programming lineup for its bouquet of channel brands for 2025-26, with a range of new unscripted titles.

Trump highlights string of Middle East deals, tax bill moves ahead, fintechs dominate IPO market, and more news to start your ...

Gunnar Wiedenfels told an investors conference "there's a lot more openness to discuss the options" ahead for additional ...

Let’s delve into some of these hidden gems (at the time of this writing) you might not have known about from the big three and a few others. Verizon is often praised for its reliable network, but it ...

The entertainment business has seen better days. Film and TV production in the U.S. rose 18% last year but lagged 2022 levels ...

Video may not have killed the radio star – but the world’s most loved form of entertainment’s impact on traditional ...