Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding ...

“Mickey 17” had a reported budget of $118 million, and the studio spent millions more in marketing ... its strategy sharply. Previous owner AT&T spent billions to launch HBO Max in a bid ...

Lionsgate has tapped former Westbrook Media executive Brad Haugen to lead the studio’s digital strategy ... HBO, Microsoft, GE, Adobe, T-Mobile and many others. He also was the first chief ...

Lionsgate has hired digital media veteran Brad Haugen, most recently president of Will and Jada Pinkett Smith’s Westbrook Media, as executive VP of digital strategy and growth. In the role ...