Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be ...

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max is reverting to HBO Max this summer, a strategic move to restore HBO’s premium brand and focus on quality.

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...