Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...

They say you can’t go home again, but apparently, the streamer Max didn’t get the memo. Correction: It’s HBO Maxnow. The ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...