UNDERCOVER Is Celebrating Hello Kitty's 50th Anniversary With New Sanrio Collab
With sweatshirts, T-shirts, tote bags, caps and pouches covered in beaded and embroidered takes on Sanrio's famous characters ...
Campaign Asia2d
Of fandom, kawaii, and marketing: Hello Kitty turns 50
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...
The Columbian6d
At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever
Hello Kitty turned 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional ...