In honor of the 50th anniversary of My Melody, Sanrio and Jazwares are selling a Select Series Squishmallow plush.

Sanrio's Hello Kitty returns with glittery new U.S.-exclusive high-top sneakers to kick off 2025, marking its latest ...

In 2025, retailers and consumers can anticipate shelves with new playsets, plush, collectibles, craft kits, and more.

Target is now selling adorable new Hello Kitty and Friends Pillow Buddies plush dolls, letting fans choose from their ...

Cute and playful collectibles are a trillion-yuan industry in China, and their impact on commerce is expected to continue ...

Many McDonald’s fans in the U.S. are feeling jealous of a new toy collaboration that the fast food giant recently debuted ...