Corporate publicity stunts involving virtual reality are almost always bad, but Ikea’s new Roblox store feels especially silly. The company announced last week that it plans to pay 10 people £ ...

IKEA is the latest retailer to fall under virtual reality's pull, as evidenced by a new mobile experience that enables users to explore various kitchen interior settings and alter them with color ...

Kellogg and Forever 21 have tried their hand at similar stunts on the platform to help promote their products, and the platform even rolled out virtual video ads earlier this year. Now ...