Skyrizi had an estimated national TV ad spend of $367.7 million — the highest ad spend of any brand in the top 10.

Next up, Tremfya made a triumphant return to the 2024 roundup after falling off the rankings in 2023. The med's return came ...

A study from LG Ad Solutions in and partership with iSpot concludes brands using a greater amount of CTV have a more efficient media strategy than using more linear TV ...

U.S. Bank has launched a new Smartly™ Visa Signature® Card advertising campaign featuring NFL Hall of Fame quarterback Peyton Manning. In it, Manning’s new hobby is fully realized with help from the ...

Streaming platforms dramatically dropped national TV advertising spend/media value in 2024 versus the year before -- 18% -- to $571 million, according to estimates from EDO Ad EnGage. At the same ...

A recent study by LG Ad Solutions revealed linear TV media schedules are still plagued by average brand frequency at 26.5, while CTV has an average frequency of 7.3.

Thirteen telehealth entities spent a combined $111 million in 2023 on television ads, more than double the sum in 2019, ...

Thirteen telehealth entities spent a combined $111 million in 2023 on television ads, more than double the sum in 2019, according to an analysis from iSpot.tv, a television ad ... $1.4 billion ...

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...