Here's what you need to know about the Jordan Brand commercial that highlights Doncic's recent change of area codes.

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Champs Sports is selling Jordan Tatum 2 men's shoes for only $60. The list price is $125, so buyers are saving 52%. Most of ...

"Love this sneaker. Have them in three different colors now," says a reviewer. "My 13-year-old loves these Jordans. The style ...

The eyes of the NBA world turned to Los Angeles Tuesday night for one of the most anticipated games of the season. It marked the first time Luka Doncic faced the Dallas Mavericks as a member of the ...

Zion Williamson's 4th signature shoe details. Back on January 28, Zion Williamson and Jordan Brand dropped the first colorway ...

With the recent appearance of the CMFT Era walking shoe, the retro-informed Flight Court model and the forthcoming resurgence ...

Everything before Tuesday’s game helped to build anticipation for Dončić’s star power in L.A., from a timely Jordan Brand ad to a new shoe.

A tagline waits at the end: “Full Tank. No Mercy.” Doncic also showcased a new version of his Jordan Brand shoes Tuesday night. The Luka 4 made their debut at Crypto.com Arena as Doncic’s ...

Original Story: A Ma Maniére is one of the sneaker space’s most prominent collaborators. The Atlanta-based boutique dropped a ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Nike is extending its brand lineup through a rare partnership ... it extended beyond basketball shoes to include streetwear. Today, Jordan himself has a $3.5 billion net worth, and Nike paid ...