Big Bang Theory star Kaley Cuoco has a new role to master: She's now William Shatner's secret daughter in the Priceline Negotiator ads. The Butler, Shine, Stern & Partners-created spot shows ...

The online travel agency’s TV ad leverages actress and spokeswoman Kaley Cuoco to appeal to a tech-savvy group of consumers. The TV spot began airing this week. “Mobile is a growing piece of ...