The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Los Angeles Lakers superstar LeBron James has nothing but admiration for NBA legend Michael Jordan. That much is clear after James sent a message dedicated to Jordan after the Lakers forward broke ...

LOS ANGELES (AP) — LeBron James broke Michael Jordan's NBA record for 30-point games during the Los Angeles Lakers' victory over Atlanta on Friday night. With a turnaround jumper with 5:58 to ...

NBA. LeBron James is concerned about the bad influence his ex-teammates may have on his son Bryce NBA. Lebron James is ready for his next adventure after he decides to retire Los Angeles ...

Bryce James, the most recent addition to the nationally respected Arizona program, is considered one of Lloyd’s next projects. Bryce, the youngest son of NBA superstar LeBron James, announced ...

Bronny (full name LeBron James Jr.) also joined the celebration, commenting on his brother’s post, “Yessirrrrrrr.” Bryce’s commitment to Arizona is just the latest addition to the James ...

Garrabrant/NBAE via Getty Bryce James is officially a Wildcat! The youngest son of NBA legend LeBron James announced on Wednesday, Jan. 1 that he has committed to playing basketball for the ...

TUCSON, Ariz. (AP) — Bryce James, son of NBA star LeBron James, is heading to Arizona. Bryce James announced his decision Wednesday on Instagram and his father had a quick response.