If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

In today’s competitive market, branding has become more than just a buzzword; it’s a fundamental component of business ...

LALO's high proof blanco tequila shows the brand is maintaining quality while innovating on its base offering.

The joint venture, titled 193, will be co-owned by Legendary and produce its own slate of films to sell as well as rep global ...

The town’s Economic Development Committee is compiling a comprehensive directory of local businesses, freelancers and non-profit organizations.

Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just ...

For modern businesses, establishing a strong brand identity and presence is crucial. It helps companies to distinguish ...

Looking to make a name for yourself in the digital art world? Then you’re in luck – building an online art store and ...

If TikTok goes dark in the U.S., it will leave behind a hole in the lives — and in some cases, the pockets — of a number of ...

Without the social media app, Baltimore-area influencers and businesses stand to lose a beloved speech platform — and money.

a well-curated email list is a valuable business asset. Whether you’re selling advertising on your email list or nurturing users through purchasing journeys, email marketing is one of the best ...

Join Northshire Bookstore and the Manchester Business Association at the Northshire Bookstore in Manchester Center on Tuesday ...