Aston Martin’s resilience stems from its heritage, innovation, and emotional equity. Despite challenges, its brand-building offers lessons in long-term success.

Aston Martin, whose other top shareholders include Geely and Saudi Arabia's sovereign wealth fund, has issued multiple profit warnings over the past few years, including one in September after Adrian Hallmark took over as CEO, the third boss under Stroll.

The luxury carmaker is raising around $264 million from investors as it seeks to stabilize its balance-sheet, and has cut its full-year earnings guidance for the second time in nearly three months.