Despite its apparent conflicts with Brady’s persona, the watch is known as an ultimate collector’s item in the Rolex sphere ...

Realistic estimates and the pulling power of Tom Brady delivered an evening of solid, but not standout results at Sotheby’s ...

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The “GOAT Collection” consisted of watches, jerseys and other sports treasures. The watches alone brought in $4.6 million.

Tom Brady's collection included watches, jerseys and a football. The highest-selling of the 41 items was a $1.14 million ...

By Robertino Altieri, WatchGuys CEO Sotheby’s New York auction of Tom Brady’s GOAT Collection generated total sales of $4,622 ...

With over 300 rare Rolexes on offer, including dozens of gem-set Day-Dates, this boutique in Dubai's Wafi mall is second to ...

Sotheby’s has scored big off of Tom Brady. The auction house held its “GOAT Collection” sale on Tuesday night, selling all 41 ...

Rolex proved, once again, that it lords over the auction block. At yesterday's Sotheby's sale "The GOAT Collection: Watches & ...

Watches and sports memorabilia owned by former NFL quarterback Tom Brady sold for a total of $9 million on Tuesday night, ...

The group of 41 items, titled 'The GOAT Collection: Watches & Treasures from Tom Brady', sold for $9,004,800million total ...

One of the soon-to-be-auctioned jerseys was donned by Brady as then-Buccaneers quarterback notched a new NFL record for ...