Fifteen years ago, Connected TV (CTV) advertising began as a programmatic advertising format thanks to the rise of streaming services and smart TVs. Today, marketers have fully embraced the strategy, ...

CTV seamlessly integrates elements of traditional television with modern streaming, redefining how audiences consume content.

Advertising technology platform specialist Nexxen International reported a robust set of third-quarter results on Friday, ...

TACgrowth in Q3 2024, fueled by record Q3 CTV revenue which increased 52% year-over-year Achieved 49% year-over-year Adjusted EBITDA growth in Q3 2024 while expanding Adjusted EBITDA Margin as a ...

U.S. Sen. John Cornyn has applauded the North American Development Bank's decision to reestablish its Water Infrastructure ...

The new rules, which cover both TV and radio, instruct drugmakers to use simple, consumer-friendly language when describing ...

Also: Leading National Advertisers 2024 Disney update, top brands for baby boomers, Paramount-Nielsen measurement standoff ...

Customer loyalty programs are essential to long-term brand health, but continually reappraising and integrating them into ...

Q3 2024 Earnings Call Nov 15, 2024, 9:00 a.m. ET. Contents: Prepared Remarks. Questions and Answers. Call Partic ...

Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal's suite of ...