IRIS.TV will remain independent, and Viant will push CTV platforms to adopt its IRIS ID to provide contextual signals beyond ...

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, ...

Fifteen years ago, Connected TV (CTV) advertising began as a programmatic advertising format thanks to the rise of streaming services and smart TVs. Today, marketers have fully embraced the strategy, ...

Viant (NASDAQ: DSP), a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data ...

People now watch their favorite shows, movies, and sporting events on connected TV (CTV). In Europe ... increasingly favoring ...

Cineverse (NASDAQ: CNVS), a next-gen entertainment studio, today announced that its Cineverse 360 ad platform has quickly ...

To put it simply, the only way that marketers can unleash the full potential of CTV is through programmatic. Programmatic ...

CTV seamlessly integrates elements of traditional television with modern streaming, redefining how audiences consume content.

Mumbai: According to the latest TAM AdEx half-yearly report for January to June 2024, advertising trends in the Auto sector ...

Honda Shine was the top advertiser on TV. Maruti Suzuki India retained its top position in H1 2024 on print and digital ...

Brands are grappling with challenges such as signal loss, reduced access to key data sources, and tighter privacy regulations ...

As the mid-market sector gains momentum, StackAdapt, a multi-channel programmatic advertising platform, is making strides in empowering advertisers with premium ...