IRIS.TV will remain independent, and Viant will push CTV platforms to adopt its IRIS ID to provide contextual signals beyond ...

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, ...

Fifteen years ago, Connected TV (CTV) advertising began as a programmatic advertising format thanks to the rise of streaming services and smart TVs. Today, marketers have fully embraced the strategy, ...

Compiled by IAB Europe’s Programmatic Trading Committee, this survey gathered insights from 254 respondents, including ...

Viant (NASDAQ: DSP), a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data ...

People now watch their favorite shows, movies, and sporting events on connected TV (CTV). In Europe ... increasingly favoring ...

Cineverse (NASDAQ: CNVS), a next-gen entertainment studio, today announced that its Cineverse 360 ad platform has quickly ...

To put it simply, the only way that marketers can unleash the full potential of CTV is through programmatic. Programmatic ...

In a report released today, Jessica Reif Ehrlich from Bank of America Securities maintained a Buy rating on Trade Desk (TTD – Research ...

CTV seamlessly integrates elements of traditional television with modern streaming, redefining how audiences consume content.