PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

A magical liquid blush from Rare Beauty to give you the blush of your hopes and dreams. It's easy to blend, pigmented, and *soo* pretty. Sephora I use this blush on a daily basis, and it's everything ...

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per YipitData, though Haus ...

Contouring can add sculpting and definition to your makeup look and it's a lot easier than you might think - but it can ...

I personally love wearing blush in cream and liquid formulas, and typically pack it on as if it were still the mid '80s. I almost exclusively use those from Selena Gomez's brand Rare Beauty ...

I'm generally disenchanted by celebrity beauty brands, but Selena Gomez's Rare Beauty has proven to be the exception. I've tried almost every product the brand offers, from its famed liquid ...

Mamamia's Tried and Tested series is your review of the latest to hit our desks in beauty, health and wellbeing. You won't ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s viral Soft Pinch Liquid Blush accounts for a staggering 26.16% of ...

A handful of us are already Rare Beauty fans, with multiple blushes in our possession. I asked each tester to wear the blush for at least eight hours and evaluate it on five attributes on the ...