Gamesight's State of Performance Marketing Report 2024 offers insights into how game studios can use tailored marketing approaches.

Riot Games kicked off the 2025 League of Legends season with Bite Marks, a cinematic video created in partnership with Fortiche. Featuring vocals by TEYA, the cinematic masterfully blends storytelling ...

For Esports Insider's look ahead, we asked various prominent esports industry stakeholders to predict what will happen in ...

Riot believed the show would be the first of many produced by its new entertainment division, which would transform the ...

Following reports that Riot Games’ acclaimed animated series Arcane struggled to recoup its massive $250 million budget, Riot ...

The League of Legends animated adaptation Arcane was reportedly a “financial miss” for Riot Games. According to a recent ...

By leveraging DoubleU Games’ established marketing network in the U.S., we plan to drive substantial growth and expand our reach. Together, the combined expertise of Paxie Games in game developm ...

The best FPS games are loaded with action, whether you play alone or with friends. Playing a first-person shooter, especially a multiplayer game, can lead to some serious commitment – you learn ...

(Bloomberg) -- When Riot Games first decided to make a TV show ... the company put tens of millions of dollars more into marketing the show, as well as on a campaign for awards.

League of Legends hit by SAG-AFTRA union action as Riot delays English VO to 'respect the ongoing strike' over AI, though voice actors think it could be doing more to help ...

The best PC games in 2024 are those that make the most of the powerful hardware they're available on, and the vast and varied library that can be downloaded. Because of this, you never really know ...

As 2025 approaches, the digital marketing landscape is set to experience seismic change. Emerging technologies, particularly artificial intelligence, and shifting consumer expectations mean ...