Tabcorp currently sits on 25 per cent, roughly half the market share of the online betting industry goliath SportsBet ... potential curbs on gambling advertising itself. The federal plan aims to cap ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Television advertising makes sense in certain cases to achieve reach, but there are execution pitfalls to be avoided.

A new Google TV ad for a video game serves as an excellent reminder for why the platform should probably stick to content ads instead.

The median price for primetime TV spots shows linear’s downward trajectory in the last 10 years, with live sports continuing ...

Ad Age’s TV and Streaming Pricing Chart includes data on which shows are the most expensive for advertisers and just how much ...

Warner Bros. Discovery's Max serves fewer ads per hour compared to other streaming platforms.

AND JUST IN CENTRAL IOWA. THERE’S BEEN MORE THAN $20 MILLION SPENT RUNNING TV ADS JUST ABOUT THESE CANDIDATES. THERE’S AN OBSCENE AMOUNT OF MONEY SLOSHING AROUND OUT THERE THIS ELECTION CYCLE.

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

In the presidential campaigns’ TV ads down the final stretch, it’s been all about the economy. A majority of ads targeting swing-state voters in the last month have touched on economic issues ...

For companies relying on programmatic ad models to fill this inventory, the user experience must be considered. “With traditional linear TV, the measurement we’re still looking at is ratings,” said ...