Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

A reduced rights deal and new revenue stream give team greater "clarity" on its budget with one indicator still out there as ...

Warner Bros. Discovery's Max serves fewer ads per hour compared to other streaming platforms.

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

A new Google TV ad for a video game serves as an excellent reminder for why the platform should probably stick to content ads instead.

Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago By Jon Springer - 2 hours 35 ...

If the Missouri measure passes, Oklahoma and Texas would be the only states in the region that do not allow sports betting.

Television advertising makes sense in certain cases to achieve reach, but there are execution pitfalls to be avoided.

In Venu Sports' ongoing appeal, pay-TV operator Fubo repeated its claim that the venture backed by Disney Fox and Warner Bros ...

American football, MLB postseason and ‘summer of soccer’ drive Fox revenues up to US$3.6bn for the quarter ahead of Super ...

While the latest polls suggest that the presidential election may be a close one, some social media advertisements are painting a very different picture. In some ads for the online betting platform ...