Behind the cartoon version of the Australian Open going wild online
It started with an attempt to help visually impaired tennis fans. The cartoon feeds of the world’s best tennis players are a sign of a greater shift in consumption.
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The Australian Open’s cartoon tennis players: AO Animated, YouTube and the future of sports media
A YouTube stream of the Australian Open has gone viral for its glitches, but it's also a sign of the future of sports media.
Why is the Australian Open using cartoon players?
The Australian Open's official YouTube channel 'live' option brings up a choice of ongoing matches to watch, featuring ...
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Tennis Australia serves cartoon players in online coverage
Tennis Australia has turned to animation to illustrate its YouTube feed of this year’s Australian Open. Instead of the live coverage of Novak Djokovic, Carlos Alcaraz and Coco Gauff seen by ...