The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.

Some of HBO's biggest disappointments are "The Idol" and "Vinyl," which came from acclaimed creatives like Sam Levinson and Martin Scorsese.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

We’re not quite there yet, but it sure feels imminent.

EXCLUSIVE: Comedy Central picked a curious date for the Season 27 premiere of animated stalwart South Park after a two-year break, July 9. That is just a few days after Paramount’s $500 million exclusive streaming licensing deal with HBO Max for Trey Parker and Matt Stone’s juggernaut is set to expire on June 30,

Mark Ruffalo and Tom Pelphrey star in the drama from Mare of Easttown creator Brad Ingelsby. Like Mare of Easttown, Task is set in the suburbs of Philadelphia and delves into some societal issues — drug use, in this case — simmering under the surface. The series is scheduled to premiere in September on HBO and will stream on HBO Max.