News

The history of HBO Max's ridiculously convoluted brand journey
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...
Max Verstappen Building Sim Racing Empire While Helping Develop F1 Feeder Series Tech
Max Verstappen is quietly building a racing empire behind the scenes — and it could change how future F1 talent is discovered ...
Max has a new name. Again
Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, ...
HBO Max Lives! Max to Change Its Name Back After Two Years
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...
Yes, it’s called HBO Max again
Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max.
'Definitely An Issue We Got To Talk About': Will The Maple Leafs Scratch Max Domi After Repeated Undisciplined Penalties?
Toronto Maple Leafs forward Max Domi was in disbelief when his slash on Matthew Tkachuk was called midway through the second ...
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized ...