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HBO Max, Warner

Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much the company has changed in just two years.

The Hollywood Reporter on MSN · 1d

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

Variety on MSN · 1d

HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

HBO Max, Netflix and Streaming media

Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name changed to Max two years ago.

Decider on MSN · 22h

Is the New ‘Final Destination: Bloodlines’ Movie Streaming on Netflix or HBO Max?

Final Destination Bloodlines opens in theaters this weekend, marking the sixth film in the horror movie franchise. We can’t wait to see what new, irrational phobia those Final Destination freaks instill in us this time!

U.S. News & World Report · 1d

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max. The Max name dated to Warner's merger with Discovery and was considered a curious choice when made in 2023.

Max pivots back to HBO Max

Ars Technica · 2d

Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Deadline on MSN · 1d

HBO Max Is Back: WBD Rebranding Streamer This Summer

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers in New York.

The Verge on MSN · 1d

It’s not Max, it’s HBO Max

The company said in a press release that “returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect” f

1don MSN

HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

12d

Max follows Netflix: New $7.99 fee for sharing accounts with family outside your home

Streaming giant Max is imposing a new monthly fee for subscribers who share their accounts with family outside their ...

6d

Netflix, Max & Apple TV+ are dropping three huge new shows next week

Netflix, Max, and Apple TV+ are rolling out three huge new series next week, from a stylish crime drama to a new Apple sci-fi ...

3d

New On Netflix, Disney+, And More: 6 Streaming Shows And Movies To Watch This Week (May 12-18)

Tonight on American Idol, the Top 7 travel to Disneyland Resort and light up the stage with Disney classics as America votes ...

17hon MSN

Netflix's New Releases Can't Topple 'The Last of Us' on the Streaming Top 10

By now, viewers are overly familiar with the two main streaming release models: there's the traditional one-episode-a-week ...

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