CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

Tonight with John Oliver" introduced the Erie Moon Mammoths as a promotion for the SeaWolves on June 29. With the new name ...

In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he ...

The Erie SeaWolves are getting a makeover courtesy of comedian John Oliver. The "Last Week Tonight" host issued a pitch to ...

On the May 4, 2025, episode of "Last Week Tonight With John Oliver," the comedian put out a call to Minor League Baseball ...

This article was originally published on www.si.com as John Oliver Unveils Unusual New Identity for Tigers' Minor League Team ...