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Amazon.com Inc took a big gamble this year by expanding its annual Prime Day summer sale to four days from two, betting the extension would give shoppers more time to navigate the millions of deals on its sprawling web store.

Prime Day 2025 brings steep discounts on some of Yeti’s best products, including coolers, mugs, and a celebrity-favorite water bottle.

A cordless vacuum is one of those splurges that will make you wonder how you ever lived without it. The $170 Vipsun Cordless Vacuum Cleaner is on sale for $90 for Prime Day. One shopper loves it so much, they tout, "I'm a repeat Dyson buyer: choose this one instead."

Retail analysts say the first day of Amazon’s Prime Day event and competing sales drove solid online spending.

For the most part, the best Prime Day deals go live on the first day, and they stay live (at the same price) throughout the sale — at least until they sell out. But occasionally, we see a few items get an even better discount later in the sale.

It's day two of Amazon's Prime Day sale, and you can find hundreds of discounted TVs. We've hand-picked the best TV deals from brands like Samsung, Sony, Hisense, TCL, and more to help you cut through the noise.

There are a surprising number of Prime Day Apple Watch deals right now, with discounts as high as 35%. We found the best deals on models like the Series 10 and Ultra 2.

Walmart has launched its own summer sale event to counter Prime Day. Only some deals are actually worth grabbing.

The event, first launched in 2015 as a way to hook new Prime members, has pushed other retailers to launch counterprogramming.

Including a coffee maker two celebrity pour-over enthusiasts approve of and the lotion both Naomi Watts and Imaan Hammam use for dry skin.