Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement.

A brand LLM encapsulates everything your company brand represents, forming the foundation for every customer interaction. Up ...

From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.

HubSpot launched 92 updates last month and we’ve identified the 14 most impactful for your team’s performance and strategy.

Marketers seeking to use AI to measure creative impact are going to face non-technological hurdles. Even though 88% of ...

Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible.

Ensure brand consistency across regions, teams, and campaigns. Deliver personalized, localized messages at scale. Balance team independence with centralized oversight. Leverage AI and intuitive tools ...

Box enterprise users can edit images, and soon videos, collaboratively using genAI tools through an Adobe Express integration.

The journey from outline to polished post offers two viable paths. You can either craft the first draft yourself, or ...

The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market.

Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations.

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: tips and tools for using video to boost sales.