Smiling Wolf is a Liverpool-based brand and design agency that works across retail, property, digital, and culture. Ahead of ...

When Spencer Buck appears on Zoom, he apologises for being bleary-eyed – we are speaking quite early in the morning after his ...

London’s famous Fortnum & Mason store changes its Christmas packaging every three years. For this year’s look, they turned to ...

For most people, checking your credit score is a daunting prospect – a hold-your-breath, shield-your-eyes and ...

Have you noticed how our visual world is adapting itself to meet the smartphone’s camera lens? The physical world is a pale, ...

Ex-Seymour Powell industrial designer Josh King and his co-founder Georgia Williams, formerly a retail designer at Dior, have ...

White Bear has repositioned Freshways, one of the UK’s leading independent dairy suppliers. It was already popular, says ...

Nearly two thirds of designers and creatives admit to lying on their CV, according to new research. 64% of creatives, design, ...

A survey by a US B2B agency revealed that “77% of VCs believe branding significantly impacts their perception of a start-up’s ...

Paul Tynan is creative director of I-AM Associates. The London-based studio works on insights, strategy, digital, branding, ...

A big rebrand invariably leads to a lot of noise. Here are the seven types of reaction you always get when a famous brand rolls out a new look. Another week, another big brand unveils a new identity.

I’ve been debating whether to write this for a while, but given recent launches (and the grumblings in creative circles), it feels like the right time to say it. Coming from someone who’s now the ...