This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.

Corporate Pride initiatives lack depth, prioritizing profit over genuine allyship and failing to support the LGBTQ+ community ...

Advertising & Promotions - Most advertising decision-makers expect privacy laws will impact their ability to deliver ...

B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, ...

Social Media Marketing - Gen Zers say social media's impact on their mental health is complicated—that the platforms often ...

Learn how AI can enhance business strategy through automation, data democratization, personalized marketing, and ...

Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov. The report was based on data from a survey of a ...

Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. The ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative. The report was based on data from an ...

The Coca-Cola Company is the most "powerful" global corporate brand, according to a recent report from CoreBrand. The organization compiled its 2014 rankings by polling 10,000 business professionals ...

For most firms, SEO success is rooted in how well you are performing against the competition. So it's essential to have a strong sense of what others are up to when you're creating and refining your ...