Hein Schumacher, who has been responsible for moving Unilever away from “force-fitting” purpose and pursuing a “fewer things ...

All too often brands put the emphasis on data and technology instead of coming up with solid creative ideas.

To get the most out of econometrics, marketing teams must know what they want to get out of the exercise and “get comfortable ...

Amex Global Business Travel has created separate CMO and chief product and strategy officer positions as it looks to boost ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...

The survey finds that of organisations that have adopted GenAI, 77% have adopted it for creative development tasks. This ...

Despite the challenges, over half of Career & Salary Survey respondents feel optimistic about marketing’s future within their ...