NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

The truth is, college football has been on this NFL trajectory for a while. The recent recruiting headline was just a ...

The Arizona Wildcats' portion of Big 12 Media Days isn't until Wednesday. In addition to head coach Brent Brennan, Arizona is ...

Utah, projected to win the conference, finished 13th. Oklahoma State, picked third, finished last. Arizona State, slotted for ...

Once the season starts, no one will care how money is raised or how much athletes are getting paid...The bottom line will be ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

As the Big 12 enters its second year without powerhouses like Texas and Oklahoma, pundits have shifted their focus toward ...

College revenue sharing began on July 1st, nobody could have foreseen the instant impact it would make on the recruiting side ...

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

Baylor will take part in the first day of Big 12 Media Days on Tuesday at The Star in Frisco. Here are five burning questions ...

When NIL and Revenue Sharing entered College Football the overwhelming opinion was that this would only allow the rich to get ...