How Lifetime and Hallmark applied their audience savvy to an ongoing obsession with pop megastar Taylor Swift and Travis Kelce, her loyal tight end.

"Christmas and Taylor Swift? These are the two great loves of my life," says the writer of the new Lifetime movie "Christmas ...

‘It just feels so much like a movie,’” said Tia Maggini, senior vice president of programming for Lifetime and a Taylor Swift fan. “And then it was like, wait a minute — we could do that ...

The writer was texting her friend and Lifetime movie executive Tia Maggini about the potential of a movie about a ubiquitous singer falling in love with a grounded professional football player.

The writer was texting her friend and Lifetime movie executive Tia Maggini about the potential of a movie about a ubiquitous singer falling in love with a grounded professional football player.