Kendrick Lamar's record-breaking Super Bowl halftime show matters for more than just one night. Here's why.
Super Bowl was the most-watched in history, according to Nielsen fast national figures and Tubi/NFL first-party analytics.
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YouTube Views Of Kendrick Lamar's Super Bowl Halftime Show Is Telling
Kendrick Lamar's halftime performance at Super Bowl 59 has sparked conversation since Sunday night. Some thought the "HUMBLE.