Aldi turned a potential legal debacle into an unforgettable marketing win. When Marks & Spencer accused Aldi of copying its Colin the Caterpillar cake with their own Cuthbert, Aldi’s response was ...

When you think of brands with brilliant marketing strategies, it's probably the big hitters that come to mind – the likes of ...

Rumors suggest Adidas may release Fortnite-themed Peely sneakers. The shoes may be released as an in-game cosmetic as well. The image tweet shows yellow banana-themed sneakers with game references.

Creative Energy, Diebold Nixdorf, Hatco, Lulu Commerce and NexChapter also made personnel changes and announcements.

Creative Energy, Diebold Nixdorf, Hatco, Lulu Commerce and NexChapter also made personnel changes and announcements.

Prior to Netflix, Foster served as head of global marketing and CMO at Ikea Retail for a year. He spent almost 14 years at Adidas, ending his tenure there in 2022 as vice-president for Reebok Europe.

The ad sees Dyer return as a landlord serving pubgoers pints of crisps – rather than beer. “Some people say January is the Monday of months,” Dyer says at the start of the ad, adding that “goals never ...

The best ad blockers are the perfect solution for boosting your browser speed, block pop-ups and reduce advertising from collecting data through invasive cookies. Some services will even help ...

You tell people you exist through advertising and publicity,” he said. Social media continued its upward trajectory in 2024, with ad spend projected to hit $247.3bn (£198.1bn), a 14.3% year-on-year ...

Adidas (ADS.F) was the second largest gainer in 2024 as company shares climbed 133 percent year-over-year. Results came in better than expected due to strong demand for the brand’s retro-style Gazelle ...

Since 2020, usage of ad-blocking software has increased in the post-pandemic world. Many users prefer these features to avoid having to sit through unpleasant advertisements before and during video ...