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M&S’s TikTok-approved perfumes rival YSL, Jo Malone and more - These eau de toilettes have been likened to a range of ...

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'Wellbeing scents in 2025 are evolving to blend scents with self-care, reflecting a growing focus on emotional and physical ...

There is nothing better than a signature fragrance of yours to leave a lasting impression. A chosen collagen can transform ...

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The Armani Acqua Di Gio Eau de Toilette takes your olfactory on a journey. It’s classified as an aromatic, aquatic fragrance and is masculine in its makeup. While the opener is one of citrus ...

So you’ve found your signature scent. But when it comes to the eau de toilette vs parfum versions, which should you choose?

So you’ve found your perfect scent. Now you might be wondering whether to select an eau de parfum version, or the eau de toilette. The key thing to know is that the notes almost always stay the same – ...