Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market.

LinkedIn Conversation Ads have an average open rate of around 50%, which is higher than the industry average of 21%. This is ...

Thinking 'digital marketing' is only about social media platforms like Facebook and LinkedIn would be a mistake. The actual ...

As the agency celebrates its 10th anniversary, Founding Partner Jaideep Shergill says that he hopes to continue to grow ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Gaurav Taneja, a YouTuber known as 'Flying Beast,' experienced a LinkedIn lockout amid backlash from his appearance on Shark ...

Chiradeep Gupta, vice president, personal care head of media and digital and global integrated media strategy lead of ...

In this episode of Marketing AI SparkCast, Aby Varma, founder of Spark Novus, explores AI adoption in B2B enterprises with ...

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track ...

Design Bridge and Partners (DBP) has appointed Charlie Lowe as APAC chief strategy officer (CSO), effective immediately. In ...